What is Persuasive Marketing?
Most businesses and companies focus solely on “brand awareness” marketing. They spend money on getting their name out and helping people become aware of the existence of the business and its products and services.
The problem is… It is difficult if not impossible to measure the return on investment (ROI) of your marketing dollars.
Smarter businesses focus on “direct marketing”. They advertise their product directly to consumers and go for the sale immediately.
This allows them to precisely measure and track the direct results of their marketing and advertising ROI.
However, the SMARTEST businesses focus on PERSUASIVE MARKETING! With Persuasive Marketing, you get the best of both worlds. The ability to measure, track and test your marketing to measure ROI.
As well as the brand-building power of more traditional “brand awareness” marketing.
Meet Eric Graham
A life-long Serial Entrepreneur, Angel Investor, Speaker, and Business Coach, Eric Graham has started and built over 20 successful businesses and companies. And he has invested in, coached, and advised hundreds more.
Internationally known as one of the world’s leading authorities on Conversion Rate Optimization, and video persuasion, Eric has spoken at events around the globe, sharing his unique approach to growing online (and offline) sales.
An early pioneer of webinars and Video Sales Letters (VSLs), the copy and funnels Eric has created for his own, and his client's business and offers have generated over $500,000,000 in combined online sales.
Topics Include:
How to Create Irresistible “IQ Test Offers”
Advanced Online Persuasion Strategies and Techniques
How to Sell to the Subconscious Mind
Copywriting Tips, Tricks, Stories, and Case Studies
All based on the latest breakthroughs in psychology and neuroscience!
And, Much, Much More…
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