š„š„š„ The Persuasive Power of an āIQ Test Offerā š„š„š„
(Master THIS skill and you can write your own financial ticket in life!)
š¤·āāļøĀ Have you ever wondered why sometimes, even GREAT sales copy fails to convert?
Iāve seen it over and over, even among other so-called āA-listā copywriters.Ā
You can have a powerful headline that grabs visitors by the eyeballs and commands attentionā¦
You can have fantastic bullet points that build strong interest and desireā¦
You can use embedded commands, pacing and leading, and every other NLP trick imaginableā¦
You can have a ātarget customer avatarā document that is 27 pages long, with every data point imaginable about your āideal customerāā¦
You can use social proof, urgency, scarcity, and every āpersuasion tacticā in the bookā¦
You can have clear, compelling calls to action, with a ābuy/add-to-cartā button based on the ābest practicesā from 327 different split testsā¦
You can have ALL this in place, and STILL, FAIL TO CONVERT!
Why?!
All the āgurusā are preaching about the persuasive power of greatĀ copywriting, saying it is the most valuable skill a marketer can masterā¦
(And they are ALMOST right!)
Yet, Iāve personally seen many (if not MOST) of the āmarketing gurusā launch programs and products with GREAT copy, only to see sales fall flat or drop to zero after the ābuzzā of their ālaunchā wears off.
Thatās why you see so many marketers jump from launchā¦ to launchā¦ to launch, without ever finding a product they continue to sell long-term.
They are marketing based on the strength of EVENTS, not OFFERS!
Sureā¦ They can make a few hundred thousand (or even a couple million) by getting all their marketing buddies to pound their email lists for them.
But when they try to scale their offer to cold or paid traffic, conversions fall short, they canāt break even on their media buys, so they move on to the next product and next launch.
It may look like a āsexy and successfulā business model from the outside, but for those stuck living from launch-to-launch, it can become a soul-sucking GRIND and roller-coaster ride they secretly would LOVE to get off.
I know guys that have a āsuccessful launchā one month, go out and buy a new Lambo, yet 2 months later canāt scrape together enough money to make the insurance payment!
And donāt get me wrong, these guys (and gals) are GREAT copywriters! They know every ātrickā imaginableā¦Ā
Yet they canāt figure out how to convert cold traffic into an evergreen offer that sells for YEARS, not just a few months.
And here is the reason whyā¦
They are consistently missing the #1 ingredient that can make or break your conversion rates.
And that is the ability to craft what I call āIQ Test Offersā!
An IQ Test offer, is an offer that is SO STRONGā¦Ā
With a value proposition that is SO CLEAR AND COMPELLINGā¦Ā
That if a prospect REALLY understands the offer being made, and doesnāt buyā¦Ā
To be bluntā¦Ā
They are a MORON!Ā š
The most valuable skill in marketing is NOT writing great sales copyā¦
(Donāt get me wrong, being a great copywriter will help TREMENDOUSLYā¦ However, there is ONE skill FAR more valuable.)
And that most valuable skill is the ability to craft IQ Test offers.
Let me prove it to youā¦
Imagine for a moment I offered to sell you a 1-pound bar of iron for $2,500.
Now, normally a 1-pound bar of raw iron costs $5.
Would you buy mine for $2,500?
Of course not!
But what if I wrote the most amazing, persuasive sales letter youāve ever read?
What if I used a headline so strong it COMPELLED you to read every word of the letter?
And what if in the letter I followed the āHeroās Journeyā format perfectly, weaving my pitch into a spellbinding story that had you hanging on every word?
Would you give me $2,500 for my $5 bar of iron now?
Probably notā¦ Even the best copywriter in the word probably couldnāt get that offer to āconvertā.
šĀ Great Copy + Weak Offer = No Sale
Nowā¦ What if we changed up the offer a bit?
Imagine if I change the offer up to thisā¦
When you give me $2,500 for my 1-pound bar of ironā¦Ā
Iām also going to give you my step-by-step system, which shows you how to take that bar of iron, and quickly and easily turn that 1-pound bar into 10,000 sewing needles valued at over $5,000!
See how that is a much stronger offer?Ā
Can you see how with the right copy, you could probably find some people who would take you up on that offer?
However, itās not quite an āIQ Testā offer yetā¦
Letās give it one more tryā¦
Imagine THIS offerā¦
Give me $2,500 for my 1-pound bar of ironā¦Ā
And my team and I will take that bar of iron, and using the same machine and equipment we invested $750,000 in, turn that bar of iron into precision balance springs for high-end watches, valued at over $300,000.Ā
Not only will my team and I make the springs for you, but we will also then sell them to our existing network of watchmakers and cut you a check for 80% of the profits. ($240,000)
And... Oh, by the way here are 37 testimonials, with full contact details of people that have done this before and got the same result.
And... Your $2,500 will be held in a secure, 3rd party escrow account and if your $240,000 cut is not in your bank within 72 hours, you'll get every dime of your $2,500 back.
No questions asked... AND, I'll give you an extra $500 just for wasting your time!
Now would you pay me $2,500 for my 1-pound bar of iron?
Of course, you would.Ā
(Provided you TRUSTED and BELIEVED me, had an even MODEST IQ!)Ā š¤
āHow much copy would I need to ācloseā you on that offer?
āWould I need a 2+ hour āperfect webinarā to close that deal?
āWould I need to spend 10 years reading every book ever written about writing sales copy to close that deal?
Nope.
Now of course when you combine the power of an IQ Test offer, with great sales copyā¦ That is how EMPIRES get built!
Questionā¦Ā
If I were to open up a Group Coaching and Mastermind, where I will walk you and a small handful of other smart entrepreneurs through the exact process to craft your OWN āIQ Testā offer and rapidly scale it to bring in a flood of new salesā¦
Would you be interested in getting an invite or learning more?Ā
Just reply to this email with āIQ Test Meā!Ā
And if I offered at a tiny FRACTION of the normal investment to work with me 1-on-1? If that interests you just hit reply and shoot me a messageĀ asking for more details!
Talk soon,
Eric Graham