Do THIS and Your Funnel Can't be "Hacked"!
(And it is the OPPOSITE of what most "gurus" and "coaches" are doing...)
Okay…. So this is a teaching I usually reserve for my paying clients.
However, I’ve seen a lot of “high ticket coaches” misusing something I said from the stage years ago, to justify why they are charging big-bucks, yet not delivering real results.
(Then shifting the blame to their clients for “not taking enough action”.)
What I said was…
“The more people pay, the more they pay attention.”
Which is true….
(But there is MORE to it.)
If somebody only pays $7 to learn a strategy, they are far less likely to take action on it than if they paid $7,000 for the same strategy.
Higher prices = More “Skin in the game” = Higher rate of follow-through = Higher success rate
HOWEVER…
The REAL reason my clients have such a high success rate is NOT just because of the level of investment I require.
And this next part is an important lesson for ANYONE offering coaching or mentoring.
While I totally agree your clients need to have “skin in the game”…
It is just as important for YOU to have skin in the game as well!
When someone invests with me, I treat their business as if it was one of MY OWN companies.
I look at them more as PARTNERS than just “clients”.
(That is one of the reasons my top level of engagement with me is called my “Private Partnership Program”!)
For example, take a look at what this client had to say…
See? As a coach, mentor, or consultant….
You need to be just as EMOTIONALLY invested in your client’s success, as they are FINANCIALLY invested in working with you.
This is a big reason why in many of the best “IQ Test” offers I’ve helped clients create, we are structuring things with a smaller up-front deposit, and bigger back-end performance/results-based fee structure.
Of course, I understand why many of the “high ticket coaches” out there would NEVER want to have most of their income based on the actual RESULTS (or lack thereof) their clients get.
But that’s a rant for a different email.
Bottom line…
When someone invests a significant amount of money to work with you, make sure you are as invested in their success as they are.
Treat their business (or their health, relationships, etc.) like it was your own.
When you operate your business from that standpoint of integrity and love for those you serve…
The results and success you help them create will be the best “marketing funnel” you’ll ever build.
Best part is….
That kind of “funnel” can’t be “hacked”!
My challenge to you is to go out there and focus on adding MAXIMUM value to the lives of those you serve, and watch your income skyrocket!
You can do it… And I’m here to help!
-Eric Graham
P.S. - If you know you want my personal help growing YOUR business and offers, just hit reply to this message NOW!
Because I’m about to launch a special group coaching program, where I will walk you and a small handful of other smart entrepreneurs though the exact process to craft your OWN “IQ Test” offers and rapidly scale it to bring in a flood of new sales!
(And I’m offering this at a tiny FRACTION of the normal investment to work with me 1-on-1. So just hit reply and shoot me a message asking for more details!)